Visual merchandising company eXPD8 interviews Adam Lamb

An interview with Adam Lamb What is your full name? “Adam Kieran Lamb” Whats your favourite thing about eXPD8? “The responsibility of my role and the trust shown …and the new office bar.” What are you known for? “Being short, 5ft 5” Whats your favourite thing about IT? “Learning about new technologies and systems and … Continue reading Visual merchandising company eXPD8 interviews Adam Lamb

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The value of in-store audits

Don’t expect… what you don’t inspect! The value of in-store audits

In-store audits can prove invaluable to ensure you get accurate visibility of what’s going on in-store to enable you to take positive action. You’ve spent millions of pounds on product development, POS, pricing strategies, focus groups and marketing campaigns… BUT if it is not executed correctly at the last nine yards – it could all … Continue reading Don’t expect… what you don’t inspect! The value of in-store audits

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eXPD8 Brief

10 steps for creating the perfect field marketing brief

Creating the perfect field marketing brief is not always as easy we may first believe. Communication is the key to success for any in-store activity. Choosing an agency that can support with the activation is an important decision and there are many factors to consider. What to consider when choosing an agency: You will have been … Continue reading 10 steps for creating the perfect field marketing brief

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Emily Grand women in the workplace

Women in the workplace

I have been working at eXPD8, for approximately 5 months. In my current position, I have been lucky enough to be surrounded by supportive, dynamic individuals. Furthermore, I have seemingly always worked in predominantly female based offices, with some of the most driven women I have met in my life, and it has been hugely … Continue reading Women in the workplace

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San Diego Comic Con 2017 - Our top 5 highlights

San Diego Comic-Con 2017 – Our top 5 highlights

The San Diego Comic-Con was once again an immersive, exciting celebration of geek culture, with studios treating visitors to new trailers, interactive experiences, announcements, and more costumes and displays than there are heroes in Avengers: Infinity War. The fresh wave of excitement that the Convention generates affects us here at eXPD8 more than most companies, … Continue reading San Diego Comic-Con 2017 – Our top 5 highlights

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6 reasons why photos are so important in field marketing eXPD8

6 reasons why photos are so important in Field Marketing

In field marketing, merchandisers are the eyes and ears for our clients, ensuring that their product launches are well executed and available in prime locations in store. Whilst numerical and text data build an analytical picture of the success of an activity, photographs are integral to highlighting implementation and here are 6 reasons why they … Continue reading 6 reasons why photos are so important in Field Marketing

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