May 06 - T.H.E

News Releases 2006

1 May 2006

T.H.E Merchandising Solution

THE Merchandising Solution is a partnership between leading merchandising company, eXPD8 and Total Home Entertainment.

Total Home Entertainment adds value by offering more than just physical distribution, with services such as range selection, category management, customer service and vitally, in-store merchandising support to its retail partner's.

THE Merchandising Solution provides all future merchandising and tactical support to THE clients, by working onsite with store staff on stock control, promotions, merchandising and product returns.

Customers, such as Sainsbury's, will benefit from excellent merchandising, data collection, analysis and reporting with THE Merchandising Solution providing a tailored support service. ,Jointly, eXPD8 and THE staff will manage stock levels of books, CDs and DVDs in stores, manage product returns, report on and improve operational compliance.  The improvement of adherence to planogram, day 1 promotional implementation and general standard will underpin sales growth.

THE Merchandising Solution will be rolled out in Sainsbury's stores from mid May 2006. As part of the programme, eXPD8 will use handheld devices to capture real time in-store data and share the information with THE and Sainsbury's via a dedicated online portal.

David Hollander, Commercial Director of THE commented:

"We are very excited to have established this partnership with eXPD8. ,We believe that the opportunity from working collaboratively with a retail orientated merchandising company to improve the Customer experience in-store is substantial, and we are very confident that jointly, we will be able to exploit it"

For further information please contact Pete Bailey

0117 905 5118

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Click for more information about the full range of retail support services that eXPD8 can fit into your field marketing campaign.