‘Jack Reacher: Never Go Back’ Launch Day set up

Jack Reacher DVD Launch day set up

Results

Average compliance achieved
Number of Products merchandised
Number of Stores visited
Amount of POS sited

Our response

  • Visited Sainsbury’s stores a week ahead of the release to set-up a pre-release Standee, talk up the launch with store colleagues to raise awareness and to enable us to foresee any potential challenges with the set-up and to fix this ahead of the launch
  • Reviewed the stock allocations ahead of the launch to ensure there would be enough units to fill all stock holding units and charts
  • Created engagement documents for the merchandisers so they were fully briefed and excited for the launch
  • Visited all stores on Day 1 within the agreed time frame to ensure all POS was set up and the ‘Jack Reacher: Never Go Back’ offer was displayed
  • Updated Paramount on compliance regularly throughout the first day of launch
Jack Reacher DVD launch day set up
Jack Reacher DVD launch day set up
Jack Reacher DVD launch day set up