eXPD8 Field Marketing

eXPD8 Field Marketing attend the prestigious BASE Awards

eXPD8 Field Marketing are the UK’s leading supplier of retail services support to the Home Entertainment Industry and it was therefore a pleasure to attend the BASE Awards on Thursday with my fellow eXPD8 Entertainment Colleagues – it was set to be a great evening, the sun was shining, drinks were flowing and the frocks were on.

The BASE Awards (previously the BVAs) stands for the British Association for Screen Entertainment – A celebration of skills and innovation amongst the Entertainment category and a fantastic networking opportunity with 1,000’s of industry professionals on the guest list.

Being my first industry event, I wasn’t sure what to expect – the BASE Awards exceeded all expectations from the venue and host, to the array of outfits and not to mention the Sweet and Dessert Stands dotted amongst the caverns of the old Tobacco Docks in London – one of which was the eXPD8 sponsored Posh Pic ‘N Mix which seemed to be busy all night!

The theme for the evening was ‘Bright’ Black Tie and as always we were there to get noticed – winning Champagne for the table for our efforts and colourful array of garments.

Claudia Winkelman did a hilarious job at hosting this year’s awards and was joined on stage by some fantastic winners including Universal, Warner Bros, Amazon, and Sky and not forgetting a pair of Minions!

Award categories covered the masses including – Marketing Campaigns, Retail Stores, Suppliers, PR/Publicity and many more. Amongst a few surprise steals there were also some clear front runners throughout the night including Universal who took home 7 awards!

Attending the BASE Awards really put in to perspective how big a deal the Industry is and the work that we put in really does make a difference in the world of Field Marketing – it was a proud moment and an event that I hope to attend again and again.

Please read on for a full list of the BASE Award 2016 winners.

 

Melissa Baxter-Hunter

Account Coordinator at eXPD8

 

eXPD8 Field Marketing at BASE Awards
eXPD8 Field Marketing at BASE Awards

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eXPD8 Field Marketing at BASE Awards
eXPD8 Field Marketing at BASE Awards

 

Full list of winners

RETAIL IN-STORE THEATRE INITIATIVE OF THE YEAR

Winner

Tesco UK – Jurassic World
Universal Pictures UK

 

MARKETING CAMPAIGN OF THE YEAR FOR CHILDREN

Winner

Barbie in Rock ‘N Royals
Universal Pictures UK

 

MARKETING CAMPAIGN OF THE YEAR FOR SPECIAL INTEREST

Winner

Michael McIntyre Live – Happy & Glorious
Universal Pictures UK

 

MARKETING CAMPAIGN OF THE YEAR FOR TV

Winner

Mad Men: The Final Season Part Two
Lionsgate UK

 

MARKETING CAMPAIGN OF THE YEAR FOR CATALOGUE SINGLE PRODUCT

Winner

Back To The Future: Trilogy Boxset
Universal Pictures UK

 

MARKETING CAMPAIGN OF THE YEAR FOR CATALOGUE MULTIPLE PRODUCT

Winner

Vintage Classics
STUDIOCANAL

 

MULTI-SCREEN AWARD OF THE YEAR

Winner

Legend
STUDIOCANAL

 

SUPPLIER OF THE YEAR

Winner

Wilderness
Nominated by Twentieth Century Fox Home Entertainment

 

RETAILER INITIATIVE OF THE YEAR

Winner

The Hub
Amazon

 

DIGITAL RETAILER OF THE YEAR – OWNERSHIP

Winner

Sky Store

 

DIGITAL RETAILER OF THE YEAR – RENTAL

Winner

Sky Store

 

HOME DELIVERY RETAILER OF THE YEAR

Winner

Amazon

 

RETAIL STORE OF THE YEAR

Winner

HMV

 

PR/PUBLICITY INITIATIVE OF THE YEAR

Winner

Jurassic World
Universal Pictures UK, supported by Premier and Way To Blue

 

MARKETING CAMPAIGN OF THE YEAR FOR FILM NON-THEATRICAL

Winner

Brian Clough: I believe in Miracles
Universal Pictures UK

 

MARKETING CAMPAIGN OF THE YEAR FOR FILM UP TO £1M BOX OFFICE

Winner

Predestination
Signature Entertainment

 

MARKETING CAMPAIGN OF THE YEAR FOR FILM £1M – £4.99M BOX OFFICE

Winner

John Wick
Warner Bros. Home Entertainment Group

Ex-Machina
Universal Pictures UK

 

MARKETING CAMPAIGN OF THE YEAR FOR FILM £5M – £14.99M BOX OFFICE

Winner

American Sniper
Warner Bros. Home Entertainment Group

 

MARKETING CAMPAIGN OF THE YEAR FOR FILM OVER £15M BOX OFFICE

Winner

Paddington
STUDIOCANAL

 

DISTRIBUTOR OF THE YEAR

Winner

Universal Pictures UK

 

TITLE OF THE YEAR

Winner

The Hobbit: The Battle of the Five Armies
Warner Bros. Home Entertainment Group

 

 

 

 

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