An interview with Adriana Carvalho. What is your full name? “Adriana Gomes Vieira de Campos de Carvalho ….. a mouthful I know! Try having to spell out each one to someone.” What’s your favourite thing about eXPD8? “I look forward to work pretty much every day, working with you all and of course our jazzy … Continue reading eXPD8 Interviews Adriana Carvalho, HR Administration Manager
I joined the eXPD8 family back in 2014, nearly 3 years ago now. Over the last couple of years I have gained a lot of knowledge and turned into an index-match pro so I thought what can I do with my new found knowledge? SHARE IT! I started off as an Account Administrator not knowing … Continue reading 6 things I’ve learned from working in a field marketing agency
Perhaps a handful of times in our professional lives, we get the chance to take part in a project that shifts the goal posts of possibility and becomes industry legend. When Warner approached us to support them with the launch of 3 priority Entertainment titles across 3 consecutive working days, we recognised this as exactly … Continue reading 3 benefits of combining your POS and promotional launch activity instore
You may hear us eXPD8’ers often talking about the importance of POS or product location, but why? What difference does this make? The product is on display so who cares where this is in store? Well, I can share with you my insights and let you in on a secret; location means absolutely everything in … Continue reading POS Location, Location, Location!
With just over a month to go until the third largest event in retail, how does retail benefit from this ever growing tradition. According to Mintel, Britons spent £310 million on Halloween in 2016, up 5% for £296 million in 2015 with 40% of Brits spending money on Halloween. 42% of those spent less than … Continue reading Are your Retail Promotions ready for Halloween?
eXPD8 prides itself on treating all colleagues fairly and equally and welcomes the government action on gender pay inequalities in the workplace – indeed we published a summary of our gender pay levels in 2016 in advance of statutory requirements and our recent statutory Gender Pay Gap Report can be found here. The published government … Continue reading eXPD8’s gender pay gap report 2017
Let’s set the scene. You are excited and ready for your new product’s launch. You have a promotion going live in hundreds of stores around the country in a large chain of stores. You’ve been planning this activity for months. From today, your stock should be in a prime position ready for customers to buy … Continue reading Can you predict the unpredictable factors of retail and succeed?
We’re currently in the midst of helping Warner Bros. with one of their biggest catalogue events of the year; the aptly named ‘Iconic Moments’. The celebration of some of the best films from Warner’s history has been a highlight for us film-lovers at eXPD8, and we’re all extremely proud to have delivered the set-up of … Continue reading An Iconic Moment for the eXPD8 Warner Bros. Team!
In the last 20 years, shoppers have drifted away from the one big weekly shop. Now just over half of us do a food shop two or three times a week to top up; the most popular days to shop are still Fridays and Saturdays. Film new release DVDs & Blu-rays traditionally launch on a … Continue reading The importance of retail replenishment visits
When I was 11 I got a TV for my bedroom. Like most kids I had the proceeding lecture that falls on deaf ears…”it’s got to go off at such and such time and no later”. With said time approaching, I was watching a film on TV which appeared to be about a group of … Continue reading Are you brave enough for Pennywise?