Plan now to maximise the peak selling periods for your brand

Summer has arrived. Seasonal retail opportunities are just around the corner. Normality is returning! Brands are planning now to maximise the peak selling opportunities, not just for Summer, but for Back to School, Halloween, Bonfire Night and crucially for the Christmas period. So, what are the trends and how important is it for brands to get their retail support planned in now to maximise these selling opportunities?

With consumers ‘staycationing’ this year, the potential for brands is huge and not something to be missed.  Ensuring products are available, looking great and selling in store, is more important than ever. Brands are planning ahead and securing the resource now for their brand activation over Christmas so nothing is left to chance.

The trend is your friend

Of course, the whole retail environment has changed. It’s a brave new world. It’s not so easy to get consumers to try your product, particularly in the Grocery and Cosmetics categories. Social distancing and the health implications of sampling products is providing a giant challenge for retailers and brands alike. And, it’s a trend that’s likely to continue. Some cosmetics brands are using QR codes that allow consumers to virtually ‘try on’ their makeup. Harder if you’re selling cheese, for sure.

Ultimately, it’s about maximising availability in target locations. You want to be bold. Be adventurous. Be daring, even. Try to stand out in every way possible. People want to go out and spend their money. There is pent up consumer demand. However, you can only leverage this opportunity if you’re in the right place, at the right time, and present your brand in the best possible way. The pandemic has fundamentally shifted the way we all live, work, shop and play. The top brands are using this intelligence to plan now to drive sales, offsetting any potential losses sustained in 2020.

Get there before they do

The fact is, you need to act fast. Consumers are feeling more positive and enthusiastic.  Events are back on. The Euros. The Brit Awards. Eurovision. The Oscars. Wimbledon. The opportunity for all sorts of brands is massive – while some people are moving back to pubs and venues, many are continuing to celebrate together from home. Of course, this affects everything from Cosmetics, Grocery, Fashion, BWS, Consumer Electronics, Gardening, Toys and more… It’s a major opportunity, not to be missed.

Planning for Christmas is happening now but It’s going to look somewhat different for brands this year.  With store resource under pressure and brands fighting for attention to recoup lost sales, it’s crucial that your brand gets the support and attention to maximise the sales opportunity.  Brands cannot afford to have stock unavailability during a key seasonal surge.  Therefore by planning and securing the resource now, while being agile to adapt the type of support needed nearer the time, is the optimum route for success. 

To take advantage of these behavioural shifts and major consumer holidays and ensure your products out there and selling, then get in touch. eXPD8 is the market leader, providing dedicated, localised retail support, with over 2,800 fully employed field experts. Our agile team provide the flexibility you need to response quickly to the task at hand, driving compliance instore, at scale and with maximum ROI.

As a preferred supplier in Tesco, ASDA and Sainsbury’s, we’re in the majority of stores, every day. From Supermarkets to Retail Parks, the High Street, to Garden Centres, our great store relationships ensure your brand is visible on shelf and selling.

Secure hours now for the upcoming seasonal periods ahead of your competitors, and have confidence that you are maximising on the peak selling opportunities for your brand. 

Simon Bailey

Client Services Controller