Spring Fair 2016 at Birmingham NEC

Spring Fair is Europe’s leading presentation of gift and home products and the largest exhibition in the UK. The show attracts a wide variety of buyers, from independents to high profiles multiple and department store buyers, with visitors from across the UK and abroad, visiting Spring Fair annually to source new stock and places orders. . Over 300,000 new products are launched from 3,000 exhibitors each year which demonstrates what an important platform this for grabbing buyer’s attention and securing those vital sales.

11am – We arrived and checked into the fair. Prior to arriving we had looked into where our client’s and competitor’s stands were located so we were able to head straight to the right stand and make the most of our day!

11am – 12pm – We walked around the halls and had a sneak peek at some of our client’s competitors’ products, to get an idea of what new launches they have coming up and how they are similar/different from those of our Clients. We discussed what we could do differently to our competitors to help ensure our displays are more prominent.

12pm- 12 30pm –Time to attend a client meeting which we had pre-arranged to review their 2016/7 range and  discuss how we can support them to help sales growth and profitability.  The focus of our discussion was around increasing their availability and ensuring NPD is launched successfully, maximising 1st days sales. We explained that we can utilise our retail implants that we have based in many of the key retailers to help work with the buyers and gain the valuable space needed to get the products noticed and gain new customer awareness by displaying POS which shouts out to the consumer.

12 30pm to 3 30pm – We walked around the halls and looked at the stands, hunting out our other clients within our General Merchandise team at eXPD8.  It was interesting to see their product ranges and get the opportunity to see what is hot for 2016/17.

3 30pm to 4 30pm – Now for a meeting with another client. We were fortunate to be given a tour of their stand and were able to see the new seasonal lines and exciting new products and accessories for Christmas 2016.  We discussed how we can support with implementing the new ranges in store and are very excited to be involved in what looks to be a fantastic range of products.

For us Christmas planning is critical to ensuring our customers get every last sale they can and we explained the planning needs to start now.  We need to be considering:

  • the timing of the in-store support;
  • the window of opportunity;
  • what type of people we need to carry out the work;
  • what briefing documents will be needed;
  • how big the POS will be,  how will it be packaged, when will it be ready and where it will be sent.

We advised them that walking the POS into store achieves on average 20% higher compliance than sending it direct to store where it can easily be lost at a huge cost not only in production costs but day one sales.  Lots to consider and plan which we will begin to do back at the office in preparation for another fantastic Quarter 4.

4 30pm – Just time to grab a quick bag of chips for the car journey back to Bristol!

Hema Rajyaguru – Account Manager

Issy Player – Account Coordinator