Valentine’s Day remains a well engaged occasion and is the next big event to hit the retail calendar. With the grocery sector taking nearly 80% of all purchases, this one day event can provide the much needed sales boost to the start of the year. The market for Valentine’s gifts is set to rise once more this … Continue reading How can retailers woo their customers this Valentine’s Day?
Will 2017 be the year of convenience? From my field marketing perspective… it’s a definite YES! I have looked after eXPD8’s convenience clients for 3 years now and I am a definite advocate for the convenience market. A convenience store is generally defined as a store with less than 3,000 sqft, has the advantage of … Continue reading Why convenience is THE retail sector for 2017!
January can be a busy time of year for brands competing to get a look-in from consumers who are ditching the alcohol and over-indulgence in favour of a pair of running shoes and a healthy eating plan! eXPD8 has a field team of over 2,000 employed people across the UK and Ireland who are ready to … Continue reading eXPD8 can help get your brands in shape for the New Year
Forget Black Friday – it’s now a whole Week… or even two weeks! In just three years Black Friday has transformed the pre-Christmas shopping landscape in the UK. This year, the bargains have been coming thick and fast with Amazon first off the line with daily deals from 14th November, quickly followed by Morrions, ebay, … Continue reading Forget Black Friday – it’s now a whole week!
I was lucky enough to have the opportunity to watch the highly anticipated and long awaited Fantastic Beasts and Where To Find Them film this week. Now, I am normally a bit sceptical about films based on fantasy and magic but nonetheless, I was excited to see what this film had in store for me. … Continue reading Fantastic Beasts and Where to Find – Film Review
eXPD8 launch new arm – eXPD8 Analytics Have you ever thought about where and how your business may be falling short and how leveraging analytics more effectively could positively affect company growth and profit? Would knowledge of this information change the way your company makes future business decisions? To help understand such gaps, we’ve launched … Continue reading Thinking data doesn’t mean thinking like a robot
eXPD8 Ireland have today announced the appointment of Eoin McGettigan as Managing Director. He will bring his extensive experience in the industry to develop and implement the business’s growth strategy and build relationships with existing and new clients. Eoin is a senior executive with a deep working knowledge of the Irish retail sector, both food … Continue reading Eoin McGettigan Joins eXPD8 Ireland as Managing Director
My second visit in consecutive years to Brand Licensing Europe proved to be an even more engaging, enlightening and valuable day, building on our already solid foundation within the Consumer Products category. It started with encounters and photo opportunities with some of my favourite characters, The Minions, The Trolls and then The Smurfs; could it get … Continue reading eXPD8’s Ian Stacey visits ‘Brand Licensing Europe 2016’ – Europe’s biggest event dedicated to licensing
With over 500 brands present, including 100 international suppliers, the Glee show opened for business this week at the NEC… Glee is the UK’s biggest garden and outdoor living tradeshow. Being a ’virgin’ to the show, I walked into what I can only describe as a gardeners paradise! With everything from wellingtons, wrought iron gnomes … Continue reading eXPD8 branch out at Glee, the UK’s biggest gardening tradeshow
Are you ready for Halloween? Until recently, Halloween was the celebration our American cousins did bigger and better. No longer though: the stats show that the Halloween craze is here to stay, with more Brits getting involved than ever before. Halloween is now the UK’s third biggest retail event, only surpassed by Christmas and Easter, … Continue reading It’s Halloween – time for a coffin break