Nick Hornby once wrote in his autobiography Fever Pitch, “The natural state of the football fan is bitter disappointment, no matter what the score”. This is a somewhat depreciative reflection of England’s national sport but nothing else could be truer than when the Euro 2020 Championship was postponed due to the COVID-19 pandemic. Sure, there … Continue reading Will Retail Score Big During EURO 2020… in 2021?
As you may know, eXPD8 is a field marketing agency which provides support services to retailers, suppliers and manufactures across the UK and Ireland. We aspire to deliver service excellence first time… every time. Our main goal is to provide a tailored service to our clients so that they can achieve their business objectives; however, … Continue reading 5 Things You Didn’t Know About eXPD8 Before
Back to School 2021 is set to be different from any other. I’ve worked in Field Marketing for 13 years and spent nearly 6 of these at eXPD8, but nothing has quite been like the last year, for reasons which everyone understands by now. I have worked alongside many exciting brands with a variety of … Continue reading Back to School 2021 – Market Analysis
Congratulations! After months of planning, preparation, hard work and sleepless nights you have taken either your new brand or new product right the way from sourcing to marketing and your product has made it into one of the UK’s top retailers! It’s time to sit back and open the champagne as you see the sales … Continue reading How can eXPD8 support your NTP or NPD product in retail?
Despite a turbulent year for retail (and we really mourn the losses in the High St), Garden Centres, like the Grocers, found very positive growth driven by the stay at home diktat. A couple of years back, UK consumers spent circa £7.5 billion on products for their gardens. A staggering £2.4 billion hiring someone else … Continue reading Garden Centres 2021 – ‘Leafing’ Us Wanting More?
At eXPD8 we have worked with multiple different types of brands and products over the years. Within our business we have specialists throughout different industries and have a wide breadth of knowledge in what we do. This includes in consumer electronics. Here, we can support your business. How We Can Support: Visual merchandising is key … Continue reading Consumer Electronics Merchandising
Thousands of people up and down the country are now working from home due to the pandemic. According to a 2019 research study by TUC people were spending an average of 59 minutes commuting to work each day pre-pandemic. Hopefully, this should mean that employees have more time at home, feel more rested and have … Continue reading How to Fill Your Spare Time Now You Aren’t Commuting to Work
I worry a lot about dishwashers. I mean, I really worry about them. I’m always worrying, as I load a dishwasher, that the dishwasher will let me down. I worry about parting the plates, adjusting the gap just wide enough to give every fighting chance I can to the dishwasher. I worry as I turn … Continue reading What Field Marketing Has Taught Me About Dishwashers
At eXPD8 we are able to track space at retail in great detail. This not only benefits us when making recommendations and creating strategic plans, but benefits our clients by allowing them to have the knowledge of space changes. This communication means they also know what they should be doing to maximise sales, by knowing … Continue reading Tracking Retail Space
Hi, I’m Derri and I’ve been with eXPD8 for just over 6 years. Poor mental health and stress awareness costs UK employers up to £45 billion each year and many organisations, like eXPD8, are enrolling staff to become Mental Health First aiders, to support and manage wellbeing in the workplace, as well as helping to … Continue reading Stress Awareness – A Mental Health Insight