20th Century Fox Cinema Offer Promotional Campaign
Results
Average compliance achieved
Number of Products merchandised
% set-ups/visits completed
Additional results
The set up was carried out in 2 phases. Phase 1 was to set up the offer on a Feature Mod Bay in February, phase 2 was to set up the offer on the Entertainment Tower in March
60,000 stickers were sent to eXPD8 Central Office to be distributed in-house to merchandisers. Calculations were made to work out the number of stickers required by store
Bespoke briefs were created ahead of the activity, containing visit information, POS visuals, approved planograms and title listing
Merchandisers ensured all products were stickered and set to planogram on both fixtures, as well as ensuring relevant POS was displayed
Availability of products were recorded and reported back to the client
100% of calls were completed, within the correct timeframe on the scheduled day
Upon further visits to stores, offer titles were replenished ensuring maximum availability and sales throughout the promotional campaign
Client
20th Century Fox
Brief
To ensure all product and POS was displayed in agreed locations during phase 1 and 2 of the Fox Cinema Offer promotion
To pack and distribute 60,000 offer Stickers to the eXPD8 field team to walk into stores to site across a range of titles
Replenish promotion titles during other visits to store to ensure maximum availability throughout the duration of the Cinema Offer promotion
