eXPD8 walked in and sited 81,610 BAFTA Nominee stickers across all chains on launch day, with spares left for stores to site as required
BAFTA Sticker fulfilment was completed by eXPD8 in less than 2 days, with all Stickers arriving at eXPD8 CO at 2pm on Monday and posted out on Wednesday morning
To minimise POS going missing, eXPD8 merchandisers walked all possible stockholding POS into Asda and Morrisons. Deliveries of these items were checked up on via our Complete at Home POS Check calls, which allowed us to chase up deliveries and order spares where necessary
Chart compliance was excellent, with Sainsbury’s and ASDA achieving 99% on launch day.
Theatrical Units in Sainsbury’s were sited in 100% of stores visited
Any issues on launch day were immediately reported to the client and investigated through our retailer Head Office contacts
Non-compliant stores were contacted as soon as possible on launch day to ensure any issues were resolved
eXPD8 completed replenishment visits across Week 1 and 2, ensuring continued visibility and availability of the product to consumers across the key sales period
Our mission was to plan, implement and deliver the Home Entertainment launch of A Star is Born into stores around the country, including walking in various elements of POS and over 200,000 Stickers
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