A Star Is Born DVD and Blu-ray Launch

A Star Is Born DVD and Blu-ray Launch

Results

Average compliance achieved
Number of Products merchandised
Number of Stores visited
% set-ups/visits completed

Our response

  • eXPD8 walked in and sited 81,610 BAFTA Nominee stickers across all chains on launch day, with spares left for stores to site as required
  • BAFTA Sticker fulfilment was completed by eXPD8 in less than 2 days, with all Stickers arriving at eXPD8 CO at 2pm on Monday and posted out on Wednesday morning
  • To minimise POS going missing, eXPD8 merchandisers walked all possible stockholding POS into Asda and Morrisons. Deliveries of these items were checked up on via our Complete at Home POS Check calls, which allowed us to chase up deliveries and order spares where necessary
  • Chart compliance was excellent, with Sainsbury’s and ASDA achieving 99% on launch day.
  • Theatrical Units in Sainsbury’s were sited in 100% of stores visited
  • Any issues on launch day were immediately reported to the client and investigated through our retailer Head Office contacts
  • Non-compliant stores were contacted as soon as possible on launch day to ensure any issues were resolved
  • eXPD8 completed replenishment visits across Week 1 and 2, ensuring continued visibility and availability of the product to consumers across the key sales period
A Star Is Born DVD and Blu-ray Launch
A Star Is Born DVD and Blu-ray Launch
A Star Is Born DVD and Blu-ray Launch
A Star Is Born DVD and Blu-ray Launch