Aquaman Home Entertainment Launch and Game of Thrones Drafting

Aquaman Home Entertainment Launch and Game of Thrones Drafting

Results

Average compliance achieved
Number of Products merchandised

Additional results

 
  • eXPD8 merchandised over 35,000 copies of Aquaman and over 15,000 copies of different Game of Thrones titles
  • eXPD8 achieved a compliance level of 99% in Sainsbury’s (the largest store base for launch) across both activities
  • 98% of Sainsbury’s Bumper Units were successfully sited, with eXPD8 influencing set up by 43%

Our response

  • The 2 activities were combined into single merchandiser calls in order to ensure maximum efficiency and best use of paid time
  • To minimise POS going missing, eXPD8 merchandisers walked all possible POS into Asda and Morrisons. Deliveries of these items were checked up on via our Complete at Home POS Check calls, which allowed us to chase up deliveries and order spares where necessary
  • In order to ensure high value Game of Thrones stock could be sited, merchandisers were asked to gather data on security case availability whilst they were in store prior to launch day. This data was then used to resolve any potential security issues prior to launch
  • Launch Data was reported to the client 4 times across launch day, with incoming data constantly reviewed and acted upon to fix where necessary
  • eXPD8 completed replenishment visits across Week 1 and 2, ensuring continued visibility and availability of the product to consumers across the key sales period
  • eXPD8 replenished Game of Thrones across the whole 6 week period whilst Season 8 was playing on Television for no additional cost by combining the replenishment with existing Warner calls
 
Aquaman Home Entertainment Launch and Game of Thrones Drafting
Aquaman Home Entertainment Launch and Game of Thrones Drafting
Aquaman Home Entertainment Launch and Game of Thrones Drafting
Aquaman Home Entertainment Launch and Game of Thrones Drafting