Aquaman Home Entertainment Launch and Game of Thrones Drafting
Results
Average compliance achieved
Number of Products merchandised
Additional results
eXPD8 merchandised over 35,000 copies of Aquaman and over 15,000 copies of different Game of Thrones titles
eXPD8 achieved a compliance level of 99% in Sainsbury’s (the largest store base for launch) across both activities
98% of Sainsbury’s Bumper Units were successfully sited, with eXPD8 influencing set up by 43%
Our response
The 2 activities were combined into single merchandiser calls in order to ensure maximum efficiency and best use of paid time
To minimise POS going missing, eXPD8 merchandisers walked all possible POS into Asda and Morrisons. Deliveries of these items were checked up on via our Complete at Home POS Check calls, which allowed us to chase up deliveries and order spares where necessary
In order to ensure high value Game of Thrones stock could be sited, merchandisers were asked to gather data on security case availability whilst they were in store prior to launch day. This data was then used to resolve any potential security issues prior to launch
Launch Data was reported to the client 4 times across launch day, with incoming data constantly reviewed and acted upon to fix where necessary
eXPD8 completed replenishment visits across Week 1 and 2, ensuring continued visibility and availability of the product to consumers across the key sales period
eXPD8 replenished Game of Thrones across the whole 6 week period whilst Season 8 was playing on Television for no additional cost by combining the replenishment with existing Warner calls
Client
Warner Bros
Brief
To simultaneously plan and launch the Home Entertainment release of Aquaman and a Drafting campaign for Game of Thrones to coincide with the TV release of Season 8
We Tweet
@eXPD8_fm: This week's Tesco Cosmetics' focus in preparation for 'Perfect Day' is drawer management… are you getting your draw… https://t.co/SoVq4hGfDn
