Asda Back-To-School Seasonal Merchandising 2016
Results
Average compliance achieved
Number of Stores visited
Amount of POS sited
% set-ups/visits completed
Our response
eXPD8 have a specialised team of trained and experienced merchandisers local to each store across the country.
- eXPD8 were responsible for fulfilment and distribution of all Tech Tray Units to land with our merchandisers and walk in to store.
- Each merchandiser received a store specific brief and pack to show how implementation needed to be specifically actioned.
- From beginning to end, planning and implementation was completed within 3 weeks. This included; fulfilment, brief writing, question writing, distribution and implementation.
- Reporting was captured via a tablet upon which the team entered their visit results. This enabled data, comments and feedback as well as photos to be recorded whilst in store.
- eXPD8 Central Office reviewed compliance data daily, ensuring that all POS was installed in store and any reactive measures taken if necessary.
- A reporting suite and selection of images was compiled and distributed to display our support in store.
