ASDA decompression shelving trial & Mop up Brief
Number of Stores visited
% set-ups/visits completed
eXPD8 received the activity information from the Client and before we compiled the brief for the field, we visited one of the local stores which had been selected by the modular planning team to trial the new Decompression kit, so we had a better understanding of what crucial information we needed to put within the brief and to make sure we communicated this to the field team so the activity ran smoothly across the decompression trial stores. When we gathered all the information needed we spoke to our Central Office team who created the brief and questions for the field. Compliance questions were then loaded to our Merchandisers tablets, where during their call in store, they took images of the bays and detailed any feedback needed within the call time. A mailing list was created for the replacement/ new pos for the bays and this was then sent to our Merchandisers home addresses. Complete at home calls were also loaded to ensure every package landed with our Merchandiser before the visit. After the activity: Call question data was gathered by our team and we considered solutions based on issues which the merchandisers had reported back to us while in store. Solution: Before speaking to Asda regarding how well the activity went within the trial stores, we looked deeper in to the data from the field and felt we needed to come up with a solution which would help ASDA regarding pos by making sure each bay was correct and matched up with the new modular selves. With a solution in mind and a quick turn around, I spoke to the Client and suggested “mop up calls” which they agreed would be beneficial. A mop up call is what we tend to do after a refit / big activity to make sure everything is 100%, if we need to rectify any bays which need to change due to height of the shelf and if the store has any missing pos we would collate that data and pass over to the relevant team to send out replacements to the affected stores. Feedback from the stores/ Customers: The feedback we received from the stores was very positive, they were really impressed with the work carried out by eXPD8 in such a short space of time. The new layout looks clean, customer friendly and easy to replenish by the MVG colleagues on the department.