eXPD8 received the activity information from the Client and created a Brief with details of the Call. Compliance questions were then loaded to our Merchandisers tablets where upon their call, they recorded whether the FSDU was set up correctly and whether the title was on the Charts
A Mailing List was created and the FSDUs were then sent to our Merchandisers home addresses. Complete At Home calls were also loaded to ensure every unit landed with the Merchandiser before the visit
eXPD8 carried out the visits to store with Merchandisers walking in the FSDU and communicating with store colleagues the importance of this set up
Call Question data is then checked by our team and we actively tackled non-compliance by calling up and converting stores which had previously refused the unit
Client
ASDA Ents
Brief
eXPD8 supported the launch of Into The Water, the highly anticipated title by Paula Hawkins. ASDA required an FSDU to be set up in 311 stores and for our Merchandisers to ensure the title was set up on the Charts. The FSDUs were sent to our Merchandisers home addresses to be walked in on the day of the call.
We Tweet
@eXPD8_fm: A big shout out to Lorraine from Region 61 who helped by picking up extra calls, and also to Carl for grabbing call… https://t.co/UQfnTQAigo
