eXPD8 received the activity information from the Client and created a Brief with details of the Call. Compliance questions were then loaded to our Merchandisers tablets where upon their call, they recorded whether the FSDU was set up correctly and whether the title was on the Charts
A Mailing List was created and the FSDUs were then sent to our Merchandisers home addresses. Complete At Home calls were also loaded to ensure every unit landed with the Merchandiser before the visit
eXPD8 carried out the visits to store with Merchandisers walking in the FSDU and communicating with store colleagues the importance of this set up
Call Question data is then checked by our team and we actively tackled non-compliance by calling up and converting stores which had previously refused the unit
eXPD8 supported the launch of Into The Water, the highly anticipated title by Paula Hawkins. ASDA required an FSDU to be set up in 311 stores and for our Merchandisers to ensure the title was set up on the Charts. The FSDUs were sent to our Merchandisers home addresses to be walked in on the day of the call.
@eXPD8_fm: Analytically minded? Got a methodical & logical approach? Want to work for a company that cares for people & planet… https://t.co/gJMWB6wBxk
Privacy & Cookies Policy
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.