ASDA Ents Into The Water Book Launch

eXPD8 support book launch for Into The Water

Results

Average compliance achieved
Number of Stores visited
% set-ups/visits completed

Our response

  • eXPD8 received the activity information from the Client and created a Brief with details of the Call. Compliance questions were then loaded to our Merchandisers tablets where upon their call, they recorded whether the FSDU was set up correctly and whether the title was on the Charts
  • A Mailing List was created and the FSDUs were then sent to our Merchandisers home addresses. Complete At Home calls were also loaded to ensure every unit landed with the Merchandiser before the visit
  • eXPD8 carried out the visits to store with Merchandisers walking in the FSDU and communicating with store colleagues the importance of this set up
  • Call Question data is then checked by our team and we actively tackled non-compliance by calling up and converting stores which had previously refused the unit
 
ASDA Ents Into The Water Book Launch
ASDA Ents Into The Water Launch
ASDA Ents Into The Water Launch
ASDA Ents Into The Water Launch