eXPD8 received the activity information from the Client and created a Brief with details of the Call. Compliance questions were then loaded to our Merchandisers tablets where upon their call, they recorded whether the FSDU was set up correctly and whether the title was on the Charts
A Mailing List was created and the FSDUs were then sent to our Merchandisers home addresses. Complete At Home calls were also loaded to ensure every unit landed with the Merchandiser before the visit
eXPD8 carried out the visits to store with Merchandisers walking in the FSDU and communicating with store colleagues the importance of this set up
Call Question data is then checked by our team and we actively tackled non-compliance by calling up and converting stores which had previously refused the unit
Client
ASDA Ents
Brief
eXPD8 supported the launch of Into The Water, the highly anticipated title by Paula Hawkins. ASDA required an FSDU to be set up in 311 stores and for our Merchandisers to ensure the title was set up on the Charts. The FSDUs were sent to our Merchandisers home addresses to be walked in on the day of the call.
We Tweet
@eXPD8_fm: Talk about showing the #love. The brilliant Stephen Mousdell has set up an #urbangreening campaign in #sthelens, ra… https://t.co/85OEHXigvK
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.AcceptRejectRead More
Privacy & Cookies Policy
Privacy Overview
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.