Planning began approximately 4 weeks prior to launch. This included liaising with the retailer and distributor to ensure briefing information was consistent and received on time for in-house deadlines. Critical information required for briefing the field team for the launch and for collecting accurate data included planograms, line lists, POS visuals and up-to-date store lists.
eXPD8 received all POS into our fulfilment station, pre-packed to cater for store-specific requirements. A mailing list was created and POS packs sent to eXPD8 Merchandisers to walk into store for their visits.
eXPD8 merchandisers completed launch day visits to set up all new POS Inserts on the existing laptop and tablet solutions in store and ensured planogram compliance for existing POS. All merchandisers had briefing information and questions loaded to their tablets allowing for full visibility of all necessary information whilst in store.
eXPD8 Central Office reviewed compliance data throughout day 1 of the activity, with the tablet technology in place allowing the capability to see images and compliance from stores within 45 minutes of a visit. This enabled us to take any reactive measures promptly if necessary.
An interim update was sent to the client contact at the end of day 1, including a broad selection of images and a snapshot of current compliance data. This was followed by a detailed final compliance report the following morning, once the full data set was available, featuring both an overview of reasons behind non-compliance and store-specific data and feedback. Details of missing SKUs by store were also compiled to enable Asda to accurately re-order.
Client
Asda Entertainment
Brief
eXPD8 were responsible for implementing new POS Inserts on the Laptop and Tablets displays in Asda for their November ‘New Line Day’.
This included distribution of POS across 235 stores.
"Another great implementation from eXPD8! In addition to successfully setting up the New Line Day POS, their merchandisers were able to capture detailed store-specific data of missing POS, enabling us to efficiently re-order." – Chris Atkinson.
