Becoming by Michelle Obama Case Study

Results

Average compliance achieved

Additional results

  • Compliances levels of 93% and 94% were achieved on store’s chart and SS2 fixtures respectively.
  • More than 3,600 copies of Becoming were merchandised during the activity.

Our response

  • Briefs were created ahead of the book’s launch at our central office. These briefs were completed and distributed to our field team prior to the activity.
  • Tablet technology utilised by our field team allowed for information regarding an incorrect Book Club Shipper to be quickly disseminated and solutions actioned.