Compliances levels of 93% and 94% were achieved on store’s chart and SS2 fixtures respectively.
More than 3,600 copies of Becoming were merchandised during the activity.
Our response
Briefs were created ahead of the book’s launch at our central office. These briefs were completed and distributed to our field team prior to the activity.
Tablet technology utilised by our field team allowed for information regarding an incorrect Book Club Shipper to be quickly disseminated and solutions actioned.
Client
JS Entertainment
Brief
Our task was to provide support to the Sainsbury’s Entertainment department during the launch of Michelle Obama’s The book launched onto charts and the SS2 unit in various national stores.
“eXPD8 have been instrumental in the launches of many of our Q4 Christmas campaigns, in particular the launch of Becoming, by Michelle Obama and our Christmas Annuals campaign. Great day 1 set up followed by regular replenishment of entertainment space has resulted in strong compliance across the festive season” Archana Burlow – Entertainment Operations Lead at Sainsbury’s.
We Tweet
@eXPD8_fm: Talk about showing the #love. The brilliant Stephen Mousdell has set up an #urbangreening campaign in #sthelens, ra… https://t.co/85OEHXigvK
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