Diary of An Awesome Friendly Kid Book Launch Support
Results
Average compliance achieved
Number of Products merchandised
Number of Stores visited
Additional results
An eXPD8 influence of 52% was achieved overall, with the biggest influence being 64% for siting copies of the book onto the SS2 tower
All stores visited on day 1 of launch, maximising availability in store and potential sales for the client
Our response
Ahead of the launch, we created tailored Briefs at our Central Office, which included detailed instructions of the set up in store, along with Sainsbury’s approved Planograms and imagery of the new POS which would promote the title, for both the Book Club Shipper and SS2
Weekly conference calls between eXPD8 and the client ensured we had the most up to date information available and provided a platform for any questions to be raised and solutions put in place ahead of the activity
Client
JS Entertainment
Brief
Our task was to support the Sainsbury’s Entertainment department during the new title launch of Diary of An Awesome Friendly Kid. For the launch, copies of the book were to be featured on the Children’s Books Chart, the SS2 permanent metal tower and the Book Club Shipper
A total of 541 stores were to be visited on day 1 of implementation
We Tweet
@eXPD8_fm: Talk about showing the #love. The brilliant Stephen Mousdell has set up an #urbangreening campaign in #sthelens, ra… https://t.co/85OEHXigvK
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.AcceptRejectRead More
Privacy & Cookies Policy
Privacy Overview
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.