Diary of An Awesome Friendly Kid Book Launch Support
Results
Average compliance achieved
Number of Products merchandised
Number of Stores visited
Additional results
An eXPD8 influence of 52% was achieved overall, with the biggest influence being 64% for siting copies of the book onto the SS2 tower
All stores visited on day 1 of launch, maximising availability in store and potential sales for the client
Our response
Ahead of the launch, we created tailored Briefs at our Central Office, which included detailed instructions of the set up in store, along with Sainsbury’s approved Planograms and imagery of the new POS which would promote the title, for both the Book Club Shipper and SS2
Weekly conference calls between eXPD8 and the client ensured we had the most up to date information available and provided a platform for any questions to be raised and solutions put in place ahead of the activity
Client
JS Entertainment
Brief
Our task was to support the Sainsbury’s Entertainment department during the new title launch of Diary of An Awesome Friendly Kid. For the launch, copies of the book were to be featured on the Children’s Books Chart, the SS2 permanent metal tower and the Book Club Shipper
A total of 541 stores were to be visited on day 1 of implementation
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