Diary of An Awesome Friendly Kid Book Launch Support

Diary of An Awesome Friendly Kid Book Launch Support

Results

Average compliance achieved
Number of Products merchandised
Number of Stores visited

Additional results

  • An eXPD8 influence of 52% was achieved overall, with the biggest influence being 64% for siting copies of the book onto the SS2 tower
  • All stores visited on day 1 of launch, maximising availability in store and potential sales for the client

Our response

  • Ahead of the launch, we created tailored Briefs at our Central Office, which included detailed instructions of the set up in store, along with Sainsbury’s approved Planograms and imagery of the new POS which would promote the title, for both the Book Club Shipper and SS2
  • Weekly conference calls between eXPD8 and the client ensured we had the most up to date information available and provided a platform for any questions to be raised and solutions put in place ahead of the activity
Diary of An Awesome Friendly Kid Book Launch Support
Diary of An Awesome Friendly Kid Book Launch Support
Diary of An Awesome Friendly Kid Book Launch Support