ERA Must See Movies before you Grow Up POS set up campaign

Must See Movies Before You Grow Up

Results

Average compliance achieved
Number of Products merchandised
Number of Stores visited
Amount of POS sited

Additional results

% of Influence Achieved on Day 1: 68%

Our response

  • Briefing and planning meetings took place between eXPD8 and ERA months before the campaign started.
  • Visit recommendations issued and merchandising plan agreed to ensure best possible in store implementation and weekly replenishment
  • Worked alongside the retailers and POS agency to ensure all plans are in line
  • Carried out store risk assessment and selection
  • Talk up calls carried out and potential issues were flagged and followed up on ahead of the Campaign live date
  • Stock allocations received and checked
  • Stores visited on day 1
  • 98% compliance achieved for day 1 set-up in one of the retailers
  • Replenishment visits were carried out and stores were reviewed on a weekly basis to ensure maximum coverage and support was achieved
  • Compliance improvements achieved over the weeks of replenishment visits
eXPD8 set up for ERA Must see movies before you grow up
eXPD8 set up for ERA Must see movies before you grow up
eXPD8 set up for ERA Must see movies before you grow up
eXPD8 set up for ERA Must see movies before you grow up
eXPD8 set up for ERA Must see movies before you grow up