ERA Must See Movies before you Grow Up POS set up campaign
Results
Average compliance achieved
Number of Products merchandised
Number of Stores visited
Amount of POS sited
Additional results
% of Influence Achieved on Day 1: 68%
Our response
- Briefing and planning meetings took place between eXPD8 and ERA months before the campaign started.
- Visit recommendations issued and merchandising plan agreed to ensure best possible in store implementation and weekly replenishment
- Worked alongside the retailers and POS agency to ensure all plans are in line
- Carried out store risk assessment and selection
- Talk up calls carried out and potential issues were flagged and followed up on ahead of the Campaign live date
- Stock allocations received and checked
- Stores visited on day 1
- 98% compliance achieved for day 1 set-up in one of the retailers
- Replenishment visits were carried out and stores were reviewed on a weekly basis to ensure maximum coverage and support was achieved
- Compliance improvements achieved over the weeks of replenishment visits
