ERA Must See Movies before you Grow Up POS set up campaign
Average compliance achieved
Number of Products merchandised
Number of Stores visited
Amount of POS sited
% of Influence Achieved on Day 1: 68%
Briefing and planning meetings took place between eXPD8 and ERA months before the campaign started.
Visit recommendations issued and merchandising plan agreed to ensure best possible in store implementation and weekly replenishment
Worked alongside the retailers and POS agency to ensure all plans are in line
Carried out store risk assessment and selection
Talk up calls carried out and potential issues were flagged and followed up on ahead of the Campaign live date
Stock allocations received and checked
Stores visited on day 1
98% compliance achieved for day 1 set-up in one of the retailers
Replenishment visits were carried out and stores were reviewed on a weekly basis to ensure maximum coverage and support was achieved
Compliance improvements achieved over the weeks of replenishment visits
To successfully implement the entertainment industry’s first cross-studio and multi-retail campaign
To raise awareness and ensure the importance of the campaign is understood on a store level
To ensure all product and POS was displayed in all agreed locations on Day 1
To maintain POS longevity throughout the duration of the campaign to ensure maximum sales can be achieved
"Embarking on the video industry's first ever trade wide cross studio catalogue campaign was rather daunting so it was comforting to know that all our merchandising needs were being expertly handled by eXPD8. The team provided a well co-ordinated, extremely responsive service and reporting throughout the campaign was excellent. "
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