eXPD8 Field Marketing assist the Launch of Paddington 2 on Blu Ray and DVD

eXPD8 Field Marketing assist the Launch of Paddington 2 on Blu Ray and DVD

Results

Average compliance achieved
Number of Products merchandised
Number of Stores visited
Amount of POS sited

Additional results

Take a look at our video to see what happened on launch day.

Our response

  • Comprehensive planning began in September when issuing the Client with learnings, in store photos, results and feedback from the first Paddington release
  • Regular conference calls between eXPD8, Client and POS Agency in the early planning stages. We were able to make recommendations based on historical data and current retail landscape
  • Zone and Regional Managers were kept up to speed with developments along the way to ensure field teams were briefed within good time
  • Talk up calls carried out in a selection of Asda/Morrisons to brief the stores on the Event elements of POS and capture any potential issues. Store refusals were down vs other releases for Paddington 2
  • Carried out risk assessment which included reviewing stock allocations to ensure healthy representation to fill stock holding units and contacting potential challenge stores ahead of the release
  • Social media posts to advertise the release theatrically and on Home Entertainment. Internal merchandiser tablet engagement and several incentives available to create excitement in the Field
  • Finalised merchandiser briefs and call questions which were pushed out to the field 1 week before the release to revise ahead of time
  • Visited all Asda, Morrisons and Sainsbury’s stores on Day 1 within the agreed timeframe to ensure all POS was set up and the We also ensured Paddington (first film) stock was available and sited 1 & 2 Double Pack copies on the POS
  • Morrisons had a basket spend offer to boost in store sales. Merchandisers set up CDU’s by the till point areas in store to support this
  • Merchandisers and store colleagues were extremely engaged with the release. Lots of in-store theatre using cross-category products in store, such as marmalade and suitcases!
  • Non-compliant stores followed up with throughout the week
  • Replenishment visits completed ahead of the weekend
eXPD8 Field Marketing assist the Launch of Paddington 2 on Blu Ray and DVD
eXPD8 Field Marketing assist the Launch of Paddington 2 on Blu Ray and DVD
eXPD8 Field Marketing assist the Launch of Paddington 2 on Blu Ray and DVD
eXPD8 Field Marketing assist the Launch of Paddington 2 on Blu Ray and DVD
eXPD8 Field Marketing assist the Launch of Paddington 2 on Blu Ray and DVD