eXPD8 Field Marketing assist the Launch of Paddington 2 on Blu-Ray and DVD
Average compliance achieved
Number of Products merchandised
Number of Stores visited
Amount of POS sited
Take a look at our video to see what happened on launch day.
Comprehensive planning began in September when issuing the Client with learnings, in store photos, results and feedback from the first Paddington release
Regular conference calls between eXPD8, Client and POS Agency in the early planning stages. We were able to make recommendations based on historical data and current retail landscape
Zone and Regional Managers were kept up to speed with developments along the way to ensure field teams were briefed within good time
Talk up calls carried out in a selection of Asda/Morrisons to brief the stores on the Event elements of POS and capture any potential issues. Store refusals were down vs other releases for Paddington 2
Carried out risk assessment which included reviewing stock allocations to ensure healthy representation to fill stock holding units and contacting potential challenge stores ahead of the release
Social media posts to advertise the release theatrically and on Home Entertainment. Internal merchandiser tablet engagement and several incentives available to create excitement in the Field
Finalised merchandiser briefs and call questions which were pushed out to the field 1 week before the release to revise ahead of time
Visited all Asda, Morrisons and Sainsbury’s stores on Day 1 within the agreed timeframe to ensure all POS was set up and the We also ensured Paddington (first film) stock was available and sited 1 & 2 Double Pack copies on the POS
Morrisons had a basket spend offer to boost in store sales. Merchandisers set up CDU’s by the till point areas in store to support this
Merchandisers and store colleagues were extremely engaged with the release. Lots of in-store theatre using cross-category products in store, such as marmalade and suitcases!
Non-compliant stores followed up with throughout the week
Replenishment visits completed ahead of the weekend
Create a comprehensive merchandising plan for one of the biggest Home Entertainment releases of the year
To ensure all product and POS was displayed in agreed locations by deadline on launch to maximise Day 1 and first 2 week sales
Complete replenishment visits throughout the week to ensure POS remains in prime location and to ensure the product is regularly replenished ahead of weekend sales
Ensure Paddington (first film) was readily available to maximise sales for the franchise
To engage with Store Colleagues and create excitement around POS set ups to maximise awareness and in-store presence
It was fantastic to work with eXPD8 on such a large-scale release. The range of POS going nationwide to serve all grocers; ranging from petrol stations to Event-pallets, was a huge task. The eXPD8 team were brilliant from day one; ensuring all dates and deadlines were clear, communication channels were transparent and that they were across all elements of the release.
Through their thorough and efficient work behind the scenes with the cardboard agency, industry knowledge and relationships, they delivered a superbly smooth process with a fantastic level of compliance. All reports and updates were on time and detailed, any questions and issues were resolved speedily and it was a large weight off our shoulders to know the release was in very safe hands. I’d definitely recommend eXPD8 and look forward to working together again soon.
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