eXPD8 implements merchandising of Ready Player One launch across the UK

eXPD8 implements merchandising of Ready Player One launch across the UK

Results

Number of Products merchandised
Number of Stores visited
% set-ups/visits completed

Additional results

  • Number of different stockholding POS elements: 14
  • Fantastic Theatrical POS: DeLorean and Arcade Units

Our response

  • Ready Player One’s use of a veritable plethora of retro titles and characters meant the drafting opportunities were enormous. In the weeks leading up to Ready Player One launch day we were involved with setting up a variety of Barkers and Blockers to highlight classic films featured in the modern blockbuster
  • Talk Ups for key Theatrical stores were included in existing Warner calls the week before launch at no extra cost to the client, helping raise store awareness of the coming Units
  • To minimise POS going missing, eXPD8 merchandisers walked all possible stockholding POS into Asda and Morrisons
  • eXPD8 completed replenishment visits across Week 1 and 2, ensuring continued visibility and availability of the product to consumers across the key sales period
  • We later included replenishment of this key title on the subsequent Warner launch – Rampage – thereby ensuring continued compliance across the title’s opening month
 
eXPD8 implements merchandising of Ready Player One launch across the UK
eXPD8 implements merchandising of Ready Player One launch across the UK
eXPD8 implements merchandising of Ready Player One launch across the UK
eXPD8 implements merchandising of Ready Player One launch across the UK