eXPD8 implements Warner’s biggest catalogue campaign of the year
Number of Products merchandised
Number of Stores visited
Amount of POS sited
% set-ups/visits completed
This colourful Warner catalogue campaign made full use of eXPD8’s new internal fulfilment centre
We packaged and sent over 16,000 Iconic Moments O-Rings to our field team to walk in and site across a range of titles in the promotion.
In store we also ensured the successful set up of the campaign on its ranged spaces.
After the successful set up eXPD8 completed replenishment visits throughout the following month in all retailers, ensuring continued visibility and availability of titles to consumers across the promotional period.
These replenishment visits also provided the opportunity to walk in any spare O-Rings to stores who reported reduced availability
To plan and implement the Iconic Moments Catalogue Campaign, Warner’s biggest catalogue campaign of the year into store’s around the country.