Fantastic Beasts: The Crimes of Grindelwald-Home Entertainment Launch
Results
Average compliance achieved
Number of Products merchandised
Number of Stores visited
Additional results
The Cross Category Suitcase Pallet in Sainsbury's reached an impressive 98% compliance
eXPD8 had a set up influence of over 50% and merchandised/replenished in all in-store areas
A total of 1766 stores were visited
Our response
eXPD8 walked in and sited 4K O-Rings & Stickers in all 443 Morrisons stores
Chart compliance was excellent, with Sainsbury’s and ASDA achieving 98% on launch day
To minimise POS going missing, eXPD8 merchandisers walked all possible stockholding POS into Asda and Morrisons. Deliveries of these items were checked up on via our Complete at Home POS Check calls, which allowed us to chase up deliveries and order spares where necessary
Across Theatrical Units in Asda, Morrisons and Sainsbury’s, just 1 Unit was unable to be set up allowing the element to reach 98% overall compliance
Talk Ups and Countdown Standee fixes were included on pre-agreed Warner calls w/c 11th February at no extra cost to Warner
Launch Data was reported to the client 4 times across launch day, with incoming data constantly reviewed and acted upon to fix where necessary
eXPD8 completed replenishment visits across Week 1 and 2, ensuring continued visibility and availability of the product to consumers across the key sales period
Client
Warner Bros
Brief
To plan and implement the Home Entertainment launch of Fantastic Beasts: The Crimes of Grindelwald, into store’s around the country.
We Tweet
@eXPD8_fm: There's no denying Covid-19 has changed pretty much all of our roles in SOME way here at eXPD8... Suzanne Saville c… https://t.co/N32Zvebnnq
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