Field Merchandising company eXPD8 Launches Dunkirk across UK
Number of Products merchandised
Number of Stores visited
% set-ups/visits completed
Given Dunkirk’s status as one of the biggest films of the year and the most significant release to ever launch 1 week before Christmas, we started planning 3 months in advance
As we got closer to the big date, regular conference calls between CO and the field ensured everyone was up to date with the ever changing implementation plan
Talk up visits and POS delivery checks were completed in around 2,398 stores prior to launch at no extra cost by including the activity in Game of Thrones Season 7 Launch and Replen calls. Merchandisers shared product trailers for the launch with staff and agreed the set-up of key POS ahead of launch day. This increase in awareness and preparation contributed to a fantastic overall launch compliance of 96%
eXPD8 were able to complete 60% of all launch calls by 9am on Monday 18th December by utilising a new method of store prioritisation and merchandiser incentives that rewarded our team for completing multiple calls pre-9am
Merchandisers walked in a Bumper Unit in Asda resulting in 94% compliance during an extremely busy week where shop floor space was at a premium
eXPD8 sustained and monitored the longevity of all Dunkirk space across 4 waves of replenishment, achieving additional conversions and reviewing store retention of the significant volume of off-shelf units. Dunkirk continues to be replenished through regular inclusion as a ‘key priority title’ on client calls
To plan and assist with the launch of Dunkirk on 18th December 2017, ensuring the display of all product and POS in all agreed locations across Asda, Morrisons, Sainsbury’s, Tesco and hmv. Additionally, to complete extensive product replenishment throughout the first two weeks of the campaign to maximise sales for Warner Bros.
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