Field Merchandising Company Launches The LEGO Ninjago Movie Videogame, Wonder Woman and Middle-Earth Shadow Of War

Field Merchandising Company Launches The LEGO Ninjago Movie Videogame, Wonder Woman and Middle-Earth Shadow Of War

Results

Number of Products merchandised
Number of Stores visited
% set-ups/visits completed

Our response

  • eXPD8 generated huge cost efficiencies for Warner’s 3in3, factoring in maximum cross-over for activities serving all 3 launches in each individual visit. eXPD8 additionally built in extra catalogue activity for Warner’s Iconic Moments Campaign on selected launch calls, full replenishment of the LEGO Dimensions store base within the first replen wave, and a Sticker walk in campaign for Justice League across all 4 retailers
  • Shared talk up visits were completed in 500 selected stores prior to launch. merchandisers shared product trailers for all 3 launches with staff and agreed the set up of key POS ahead of launch day. POS Checks for Wonder Woman were additionally completed on the Friday before launch, and 240+ individual Units were logged as safely received, contributing to an impressive overall compliance of 95% on launch day for Wonder Woman
  • 3,451 launch set up and audit calls were completed during the 3 key launch days, across a total of 10 major UK retail chains
  • eXPD8 sustained and monitored the longevity of all 3in3 space throughout 3 shared replen waves, achieving additional conversions, and reviewing store retention of the significant volume of off-shelf units. Sustained replenishment of 3in3 titles continues, through the ongoing merchandising of selected ‘priority’ titles on client calls going forward
Field Merchandising Company Launches The LEGO Ninjago Movie Videogame, Wonder Woman and Middle-Earth Shadow Of War
Field Merchandising Company Launches The LEGO Ninjago Movie Videogame, Wonder Woman and Middle-Earth Shadow Of War
Field Merchandising Company Launches The LEGO Ninjago Movie Videogame, Wonder Woman and Middle-Earth Shadow Of War
Field Merchandising Company Launches The LEGO Ninjago Movie Videogame, Wonder Woman and Middle-Earth Shadow Of War