Field Merchandising Company launches 3 major Home Entertainment titles in stores nationwide
Number of Products merchandised
Number of Stores visited
% set-ups/visits completed
eXPD8 generated huge cost efficiencies for Warner’s 3in3, factoring in maximum cross-over for activities serving all 3 launches in each individual visit. eXPD8 additionally built in extra catalogue activity for Warner’s Iconic Moments Campaign on selected launch calls, full replenishment of the LEGO Dimensions store base within the first replen wave, and a Sticker walk in campaign for Justice League across all 4 retailers
Shared talk up visits were completed in 500 selected stores prior to launch. merchandisers shared product trailers for all 3 launches with staff and agreed the set up of key POS ahead of launch day. POS Checks for Wonder Woman were additionally completed on the Friday before launch, and 240+ individual Units were logged as safely received, contributing to an impressive overall compliance of 95% on launch day for Wonder Woman
3,451 launch set up and audit calls were completed during the 3 key launch days, across a total of 10 major UK retail chains
eXPD8 sustained and monitored the longevity of all 3in3 space throughout 3 shared replen waves, achieving additional conversions, and reviewing store retention of the significant volume of off-shelf units. Sustained replenishment of 3in3 titles continues, through the ongoing merchandising of selected ‘priority’ titles on client calls going forward
To plan and assist with the back to back launches of The LEGO Ninjago Movie Videogame, Wonder Woman and Middle-Earth Shadow Of War across 3 consecutive working days, ensuring the display of all product and POS in all agreed locations. Additionally, to complete extensive product replenishment throughout the first two weeks of the combined campaign to maximise sales for all titles.
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