Field Merchandising company plans and fulfills the launch of IT on Blu-Ray and DVD

Field Merchandising company Plans and fulfills the launch of IT on Blue Ray and DVD

Results

Average compliance achieved
Number of Products merchandised
Number of Stores visited
% set-ups/visits completed

Our response

  • IT’s position as one of the biggest Horror films of all time and the first major Home Ents release of 2018 provided a unique opportunity. We started planning months in advance to make sure the launch could be executed perfectly
  • Talk Ups for the launch were included on 410 other Warner calls at no extra cost to the client, maximising store awareness in a cost efficient way
  • Social media was utilised with a variety of countdown and information content to raise awareness and anticipation for the launch
  • To minimise POS going missing, eXPD8 merchandisers walked all stockholding POS into Asda and Morrisons producing an average compliance rate of 97% for these elements
  • eXPD8 completed replenishment visits across Week 1, ensuring continued visibility and availability of the product to consumers across the key sales period
Field Merchandising company Plans and fulfills the launch of IT on Blue Ray and DVD
Field Merchandising company Plans and fulfills the launch of IT on Blue Ray and DVD
Field Merchandising company Plans and fulfills the launch of IT on Blue Ray and DVD
Field Merchandising company Plans and fulfills the launch of IT on Blue Ray and DVD