Field Merchandising company plans and fulfills the launch of IT on Blu-Ray and DVD
Average compliance achieved
Number of Products merchandised
Number of Stores visited
% set-ups/visits completed
IT’s position as one of the biggest Horror films of all time and the first major Home Ents release of 2018 provided a unique opportunity. We started planning months in advance to make sure the launch could be executed perfectly
Talk Ups for the launch were included on 410 other Warner calls at no extra cost to the client, maximising store awareness in a cost efficient way
Social media was utilised with a variety of countdown and information content to raise awareness and anticipation for the launch
To minimise POS going missing, eXPD8 merchandisers walked all stockholding POS into Asda and Morrisons producing an average compliance rate of 97% for these elements
eXPD8 completed replenishment visits across Week 1, ensuring continued visibility and availability of the product to consumers across the key sales period
To plan and assist with the launch of IT on 15th January 2018, ensuring the display of all product and POS in all agreed locations across Asda, Morrisons, Sainsbury’s, Tesco and hmv
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