Games Gift Card Replen - Case Study

275 stores visited fortnightly by eXPD8 for replenishment visits
Activity ran for 19 weeks in total – 18 weeks of replen following initial visit to all stores
In excess of 105,000 products merchandised over the duration of the activity
Average of 22 Gift Cards sited per store, per week visited
Overall availability increased by 12.7% in stores visited
Overall availability for PS4/Xbox Split Chart increased by 28.7%
Overall availability improved by 30% in 220 stores visited
Overall availability increased to over 90% in 111 stores, with 99 stores achieving 100% availability across all ranged space / SKUs

10 core SKUs identified to ensure focus on driving availability of key products
Initial replenishment visits in 549 Sainsbury’s main estate stores ranged for the Gift Card EPU End
Following initial visits, eXPD8 reviewed overall availability of games gift cards by store
275 stores selected for fortnightly replenishment visits for the Gift Card EPU End and Games Charts, based on 75% or less overall availability following initial visit
Brief collated ahead of launch by eXPD8 Central Office.
eXPD8’s tablet technology allowed for quick data transfer and an ability to see call data from store 45 minutes after a merchandiser visit. It also allowed us to be reactive when notified of a scanning issue which would impact several SKUs, ensuring merchandisers were notified quickly so we could support stores
Clear photos and availability reports provided fortnightly following completion of calls. This enabled the client to track SKU, space and store improvements and make subsequent adjustments (if required)

Games Gift Card Replen – Case Study