275 stores visited fortnightly by eXPD8 for replenishment visits
Activity ran for 19 weeks in total – 18 weeks of replen following initial visit to all stores
In excess of 105,000 products merchandised over the duration of the activity
Average of 22 Gift Cards sited per store, per week visited
Overall availability increased by 12.7% in stores visited
Overall availability for PS4/Xbox Split Chart increased by 28.7%
Overall availability improved by 30% in 220 stores visited
Overall availability increased to over 90% in 111 stores, with 99 stores achieving 100% availability across all ranged space / SKUs
Our response
10 core SKUs identified to ensure focus on driving availability of key products
Initial replenishment visits in 549 Sainsbury’s main estate stores ranged for the Gift Card EPU End
Following initial visits, eXPD8 reviewed overall availability of games gift cards by store
275 stores selected for fortnightly replenishment visits for the Gift Card EPU End and Games Charts, based on 75% or less overall availability following initial visit
Brief collated ahead of launch by eXPD8 Central Office.
eXPD8’s tablet technology allowed for quick data transfer and an ability to see call data from store 45 minutes after a merchandiser visit. It also allowed us to be reactive when notified of a scanning issue which would impact several SKUs, ensuring merchandisers were notified quickly so we could support stores
Clear photos and availability reports provided fortnightly following completion of calls. This enabled the client to track SKU, space and store improvements and make subsequent adjustments (if required)
Client
JS Entertainment
Brief
Increase availability of Games Gift Cards in Sainsbury’s main estate through regular replenishment visits
To increase sales by maximising availability of games gift cards across the Gift Card EPU End and Games Charts
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.AcceptRejectRead More
Privacy & Cookies Policy
Privacy Overview
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.