Implementation of Comic Relief Pallet within Sainsbury’s stores
Number of Products merchandised
Number of Stores visited
Visits in 400+ stores within one day.
eXPD8 were able to feedback to Sainsbury’s with timely information regarding their promotion in store.
In excess of 22,000 items were merchandised on launch day.
In addition to implementation of the event pallet – photos were also captured on call of additional POS in store (e.g: Car Park Banners, A-Frames, Checkout Dividers etc).
eXPD8 were responsible for liaising with the relevant POS agency to ensure the correct labour allocated for the unit in question – this involved an understanding of the build instructions and all key components.
Briefs were created at our Central Office to outline the following;
Where in store the products were ranged and the relevant plannogram for that space
Delivery information of the SKUs to store
Delivery information of the POS to store
Visuals of the relevant unit – including delivery label
Key build instructions
Health and Safety instructions for moving of the pallet onto shopfloor
Compliance questions were loaded to merchandisers tablets the week prior to launch – these being bespoke to the store in question.
On launch day, the client was provided with several images and interim updates to make them aware of launch progress.
The final report was then provided the day following launch.
To support the launch of Comic Relief across the country with implementation of an event pallet within 400+ Sainsbury’s stores.
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