Implementation of Jelly Belly Products for The Fine Confectionery Company within Sainsbury’s
Number of Products merchandised
Number of Stores visited
Visits in circa 300 stores
eXPD8 were able to feedback to The Fine Confectionery Company timely information regarding their promotion in store
In excess of 4,000 items were merchandised on launch day for the promotion
Briefs were created at our Central Office. These were collated post conference calls with the client to outline the following;
Where in store the unit needed to be set up
Delivery information of the units to store – including proof of deliveries bespoke to each store
Visual, line list and plannogram of the unit
Information regarding Stock on Hand in store and their delivery frequency for existing lines ranged in store
Compliance questions were loaded to merchandisers tablets the week prior to launch – these being bespoke to the store in question and allowing for key data capture. This including whether the unit had been located and whether there were any challenges regarding stock in stores. Wherever stock issues did occur, merchandisers liaised with store colleagues to review store inventory levels
On launch day, the client was provided with various images and interim updates to make them aware of launch progress. The final report was then provided the day following launch, giving an overview of compliance, images and exceptions
The Fine Confectionery Company
To support the launch of a Harry Potter Themed Confectionery FSDU in Sainsbury’s stores across the UK. Ensuring the display of the product was in all agreed locations to maximise sales throughout the busy Q4 period, this included; locating, building and siting an FSDU filled with stock in a prominent location in store.
“eXPD8 were a great support in this campaign within Sainsbury’s stores. We received a positive uplift in sales following implementation and are pleased with the results in store, for which we were made aware of progress frequently throughout the launch day”.
Nick Newman – Business Development Manager - The Fine Confectionery Company
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