IT Chapter 2 – Launch Case Study



Average compliance achieved
Number of Products merchandised
Number of Stores visited

Additional results

  • Compliance in eXPD8 set up stores was a strong 96%
  • Nearly 20,000 copies of IT Chapter 2, and IT Chapter 2 Film Collection were merchandised on launch calls
  • A total of 980 stores were visited for the Launch of IT Chapter 2

Our response

  • Chart compliance was excellent with Sainsbury’s achieving 99% on launch day, and overall Chart compliance achieving an average of 97% in all retailers visited
  • The Bumper Unit sited in Sainsbury's showed an uplift in compliance by 64% from eXPD8
  • To minimise POS going missing, eXPD8 merchandisers walked all possible New Release Tower POS into Morrisons stores. Deliveries of these items were checked up on via our Complete at Home POS Check calls, which allowed us to chase up deliveries and order spares where necessary
  • Launch Data was reported to the client 4 times across launch day, with incoming data constantly reviewed and acted upon to fix where necessary
  • eXPD8 also walked in and sited Week 2 POS into Asda stores to ensure the title remained available for the maximum amount of time possible
  • eXPD8 completed replenishment visits across Week 1 and 2 in stores to ensure continued visibility and availability of the product to consumers across the key sales period