Visited Sainsbury’s stores a week ahead of the release to set-up a pre-release Standee, talk up the launch with store colleagues to raise awareness and to enable us to foresee any potential challenges with the set-up and to fix this ahead of the launch
Reviewed the stock allocations ahead of the launch to ensure there would be enough units to fill all stock holding units and charts
Created engagement documents for the merchandisers so they were fully briefed and excited for the launch
Visited all stores on Day 1 within the agreed time frame to ensure all POS was set up and the ‘Jack Reacher: Never Go Back’ offer was displayed
Updated Paramount on compliance regularly throughout the first day of launch
Client
Paramount Pictures
Brief
To ensure all product and POS was displayed in all agreed locations by the deadline on the day of launch
To successfully implement the free book offer in two retailers and ensure awareness of the offer has been raised in store.
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