John Wick 3: Parabellum Launch September 2019

John Wick 3: Parabellum Launch September 2019


Average compliance achieved
Number of Products merchandised
Number of Stores visited
Amount of POS sited

Additional results

Sales of all John Wick 3: Parabellum formats were strong across both grocery chains eXPD8 achieved final compliance levels over 95% in all retailers

Our response

Leading up to the launch eXPD8 minimised potential issues that could affect compliance by detailed forward planning and great communication with all stakeholders The Cladding for the New Release Tower was shared with Warner’s Detective Pikachu so eXPD8 liaised with both studios to ensure a smooth launch On launch day eXPD8 walked in and set up POS in Asda and Morrisons Compliance updates were sent to Elevation regularly during the first day of launch eXPD8 merchandisers visited stores later in the week to replenish the title, maximising opening weekend sales opportunities