Sales of all John Wick 3: Parabellum formats were strong across both grocery chains
eXPD8 achieved final compliance levels over 95% in all retailers
Leading up to the launch eXPD8 minimised potential issues that could affect compliance by detailed forward planning and great communication with all stakeholders
The Cladding for the New Release Tower was shared with Warner’s Detective Pikachu so eXPD8 liaised with both studios to ensure a smooth launch
On launch day eXPD8 walked in and set up POS in Asda and Morrisons
Compliance updates were sent to Elevation regularly during the first day of launch
eXPD8 merchandisers visited stores later in the week to replenish the title, maximising opening weekend sales opportunities
To ensure all John Wick 3: Parabellum products and POS was correctly displayed in all agreed locations by launch day.
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