Compliance in eXPD8 set up stores was a strong 97%
Over 41,000 copies of Joker were merchandised on launch calls
Over 49,000 Academy Award stickers were sited for the Launch of Joker
Morrisons’ New Release Tower compliance was high at 99% and Sainsbury's DVD Chart compliance achieved 100%
Overall Off-Shelf POS compliance reached 98%
ASDA Theatrical Units were set up in 95% of stores visited
To minimise POS going missing, eXPD8 merchandisers walked all possible New Release Tower POS into Morrisons stores, and Stockholding Units to Asda. Deliveries of these items were checked up on via our Complete at Home POS Check calls, which allowed us to chase up deliveries and order spares where necessary
Launch Data was reported to the client 4 times across launch day, with incoming data constantly reviewed and acted upon to fix where necessary
eXPD8 also walked in and sited Week 2 POS into Asda stores to ensure the title remained available for the maximum amount of time possible
eXPD8 completed replenishment visits across Week 1 and 2 in stores to ensure continued visibility and availability of the product to consumers across the key sales period
Warner Bros. Home Entertainment
To plan and implement the Warner Brother’s Home Entertainment launch of Joker into stores around the country, ensuring all products and POS are set up in all agreed locations to maximise sales. Also part of this launch was the requirement to sticker all Joker stock in store with Academy Award Winner Stickers.
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