Joker – Launch Case Study

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Results

Average compliance achieved
Number of Products merchandised

Additional results

  • Compliance in eXPD8 set up stores was a strong 97%
  • Over 41,000 copies of Joker were merchandised on launch calls
  • Over 49,000 Academy Award stickers were sited for the Launch of Joker

Our response

  • Morrisons’ New Release Tower compliance was high at 99% and Sainsbury's DVD Chart compliance achieved 100%
  • Overall Off-Shelf POS compliance reached 98%
  • ASDA Theatrical Units were set up in 95% of stores visited
  • To minimise POS going missing, eXPD8 merchandisers walked all possible New Release Tower POS into Morrisons stores, and Stockholding Units to Asda. Deliveries of these items were checked up on via our Complete at Home POS Check calls, which allowed us to chase up deliveries and order spares where necessary
  • Launch Data was reported to the client 4 times across launch day, with incoming data constantly reviewed and acted upon to fix where necessary
  • eXPD8 also walked in and sited Week 2 POS into Asda stores to ensure the title remained available for the maximum amount of time possible
  • eXPD8 completed replenishment visits across Week 1 and 2 in stores to ensure continued visibility and availability of the product to consumers across the key sales period