Launch Day Merchandising & POS For Jurassic World Film
Results
Average compliance achieved
Number of Products merchandised
Number of Stores visited
Amount of POS sited
Our response
Carried out talk up visits to all stores receiving Event to prepare colleagues for launch and resolve any issues.
Engaged the eXPD8 field and office teams to create excitement and get everyone involved in the launch.
Reviewed stock allocations to ensure great stock representation, enough to fill all space and highlight and fix potential risks.
Visited stores on agreed date and display the POS in agreed locations with manager.
Completed replenishment visits in the following weeks, ensuring increased availability and to maximise sales opportunity
Client
Universal
Brief
To implement a successful launch of the biggest film of the year ‘Jurassic World’ and ensure the title is on display in all retailers chart and the POS is sited in a prominent location in store.
To deliver best in class compliance ensuring there are no missed sales opportunities and strong title availability.
To set up special event stores in Asda, Sainsbury’s and hmv to enhance sales potential.
To replenish all product during targeted replenishment visits at the end of launch week and beginning of week 2
We Tweet
@eXPD8_fm: This week's Tesco Cosmetics' focus in preparation for 'Perfect Day' is drawer management… are you getting your draw… https://t.co/SoVq4hGfDn
