Launch Day POS, Merchandising & In-Store Promotion For Assassin’s Creed

Launch Day POS, Merchandising & In-Store Promotion For Assassin'S Creed

Results

Average compliance achieved
Number of Stores visited
Amount of POS sited
% set-ups/visits completed

Our response

  • Completed launch day visits to set up all stock and POS.
  • Walked in smaller units to ensure improved compliance.
  • Engaged the eXPD8 field and office teams to create buzz and get everyone involved in the launch.
  • Sainsbury’s Space Matrix Management allowed for accurate and swift store list acquisition to “cut out the middle man” whilst actioning the activity.
  • Regular review of repeat offenders in both retailers ahead of launch allowed us to target any challenging stores head on prior to release to fix any potential non-compliance.
  • Weekly conference calls with key games buyers to understand and brief the promotion as clearly as possible – this aiding briefing purposes.
  • Upfront briefing of the activity and “call rounds” to heighten store awareness for launch – several items of POS was at stores discretion and therefore it was important that we engaged stores early on.