Used historical data to highlight repeat offending stores to make recommendations to the client in order to avoid wasted cardboard and merchandising visit costs
Used the stock allocations to address any issues prior to physical visits in store, thus ensuring enough stock was being sent to stores to display and sell
Worked closely with STUDIOCANAL, the retailers and POS agency.
Completed launch day visits to setup all stock and POS in 2,071 stores across Asda, Morrisons, Sainsbury’s and Tesco
Successfully walked in over 700 units of POS
Engaged the eXPD8 field and office teams to create buzz and get everyone involved in the launch
Completed huge incentive drive for the field with the chance of winning a trip to the Paddington Tour of London, Ultimate Paddington Picnic Hamper, Vouchers and Copies of the DVD
Completed 750 replenishment visits at the end of launch week to ensure as much stock as possible was out ready for the weekend sales
To execute a successful launch of the hit British blockbuster ‘Paddington’ and ensure that the title is on display in all ranged locations in store, leading to maximum sales prior to the Easter holiday.
To engage the retailers to take part in the launch with T-shirts, badges and POS Packs.
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