Launch Day POS, Merchandising & Stock Replenishment For Despicable Me 2 Film Launch

Launch Day POS, Merchandising & Stock Replenishment For Despicable Me 2 Film Launch

Results

Average compliance achieved
Number of Products merchandised
Number of Stores visited
Amount of POS sited

Additional results

Despicable Me 2 was Universal's biggest title of 2013 taking £44 million in the UK Box Office and was the biggest title of Q4 according to the Official Charts Company.

Our response

  • Carried out talk-up visits and phone calls in stores to prepare colleagues for launch and resolve any issues.
  • Reviewed stock allocations to ensure great stock representation, enough to fill all space and highlight and fix potential risks.
  • Visited the stores on the agreed date; displayed the POS in agreed location with manager.
  • Completed regular targeted replenishment visits, siting as many copies as possible on the POS and fixture to maximise the sales over the first two weeks.