Launch week support and merchandising of Destiny 2 game POS
Average compliance achieved
Number of Products merchandised
Number of Stores visited
Amount of POS sited
100% of stores visited by 3pm
Weekly conference calls with all stakeholders to ensure full briefing of launch mechanics and expectations.
Brief collated ahead of launch internally at eXPD8 Central Office. Conference calls with Zone and Regional Managers to explain the various promotional mechanics that were imperative for launch set up also were conducted at -1 week.
Our tablet technology allowed for last minute communications so our merchandisers were fully briefed prior to their store visit.
PODs (proof of delivery) loaded to the merchandisers tablets ahead of launch indicating when POS landed in store to aid the team in locating it. Three separate deliveries to store with various mechanics required the eXPD8 team to clearly identify all three packages to ensure the promotion was set up perfectly.
450+ stores visited on day of launch.
Real time data provided clients with clear photos and compliance reports by 11am on launch day.
Support was provided for the whole week of launch to ensure products were appropriately stocked, displayed, and regularly replenished.
Our mission was to support Sainsbury’s entertainment department in the launch of the highly anticipated sci-fi adventure video game Destiny 2. This included off-shelf and in category merchandising across 450+ stores.
@eXPD8_fm: There's no denying Covid-19 has changed pretty much all of our roles in SOME way here at eXPD8... Suzanne Saville c… https://t.co/N32Zvebnnq
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