Major UK Pop Singer’s Album Launch


Average compliance achieved
Number of Products merchandised
Number of Stores visited
Amount of POS sited

Our response

  • 90% of FSDUs were walked in and successfully set up in ASDA, Morrisons and Sainsburys.
  • To minimise POS going missing, eXPD8 merchandisers walked all possible Stockholding Units to Asda, Morrisons and Sainsbury’s. Deliveries of these items were checked up on via our Complete at Home POS Check calls, which allowed us to chase up deliveries and order spares where necessary
  • eXPD8 completed replenishment visits across week 2 in all stores to ensure continued visibility and availability of the product to consumers across the key sales period
  • Overall chart compliance achieved from launch day until the end of week 2 was 92%.
  • Launch Data was reported to the client throughout launch day, with incoming data constantly reviewed and acted upon to fix where necessary. Our updates kept the client up-to date throughout all of replenishment week.
  • Multiple Photo Decks were created as a means of visual representation of the work we completed in stores, in addition to the data and compliance figures.
  • eXPD8 provided the Client with multiple interim reports across launch day for all chains. with incoming data constantly reviewed and acted upon to fix where necessary.
  • Interim reports were provided during all of Replenishment week, to keep the client up-to date until the end of the activity.
  • After the completion of the Launch Day and Replenishment Week, extensive Final Reports were provided, including detailed lists of non-compliant stores for review with the retailers.