Highly detailed preparation was put in place for this activity due to the level of detail and accuracy required – our Account Handlers discussed different approaches to recording the data and assessed which would be most suitable for this activity through call testing and prototype calls.
Over 4 days we visited stores with tape measures suitable to record the requested data.
As our client only required data relating to their products, as there were various planograms in place in stores we designed a flowing set of questions which allowed Merchandisers to indicate if the relevant products are available on a certain shelf before recording the required data to avoid any unnecessary data being reported.
As we were able to complete a test call, we obtained the standard measurements for store fixtures and loaded these as standard responses for the measurement question with a separate response to detail anything not stated, streamlining the time required for Merchandisers to fill in their call survey.
Photos of each relevant bay in store were provided to the client.
Client
UK Leading Retailer
Brief
Carry out a Measuring activity in one of the UK’s leading retailers, our client wanted to know the standard bay width & height in between shelves to ensure new packaging designs will sit flush with fixtures and produce a great visual impact whilst maximising the space available. We also captured how many bays their products are situated on.
eXPD8 provided a quick turn around for this activity – it was requested with short notice and for results to be reported as soon as possible. eXPD8 provided a bespoke report due to the unusually detailed data that was required and this allowed us to have an overview of our results without picking apart any data
We Tweet
@eXPD8_fm: Throwback to a few weeks ago when are merchandisers were in Tesco stores setting up the new Family Fun DVD & Books… https://t.co/YpixyVyEzm
