Merchandising for Sainsbury’s for Launch of Dan Brown’s Origin
Average compliance achieved
Number of Products merchandised
Number of Stores visited
Positive market share reported back from Buyer
Launch logistics and expectations clarified in weekly conference calls with all stake holders.
Brief produced ahead of launch internally at eXPD8 Central Office. Conference calls with Zone and Regional Managers to explain the various promotional mechanics that were imperative for launch set up also were conducted at -1 week.
PODs (proof of delivery) collated and available on merchandisers’ tablets prior to launch, minimising time spent searching for POS in store.
450+ stores visited on day of launch.
Clients provided with clear photos and compliance reports by 11am on launch day thanks to eXPD8’s access to real time data.
Support continued throughout the week of launch to ensure products were appropriately stocked, displayed, and regularly replenished.
Our mission was to support Sainsbury’s entertainment department in the launch of the exciting new Dan Brown novel, Origin - the fifth instalment in his hugely popular Robert Langdon series, following Angels & Demons, The Da Vinci Code, The Lost Symbol, and Inferno. The launch comprised off-shelf and in category merchandising across 450+ stores.
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