Minions POS, Merchandising & Replenishment in Asda
Results
Average compliance achieved
Number of Products merchandised
Number of Stores visited
Amount of POS sited
Our response
Carried out talk up visits to all stores receiving Fan Operated unit in Sainsbury’s.
Reacted to results from talk-up visits to ensure risk store issues were addressed
Reviewed stock allocations to ensure great stock representation, enough to fill all space and highlight and fix potential risks.
Visited stores on agreed date and display the POS in agreed locations with manager.
Completed regular targeted replenishment visits, siting as many copies as possible on the POS and fixture to maximise the sales over the first two weeks.
Client
Universal
Brief
To create nationwide awareness and excitement for Universal’s biggest kids launch of 2015 by setting up Minions POS in Asda, Morrisons, Sainsbury’s and Tesco ensuring the title is on the chart and all POS is sited in prominent locations in store.
To ensure all product and POS was displayed in all agreed locations by deadline on launch and regularly replenished to maximise the important Day One and first two weeks sales.
We Tweet
@eXPD8_fm: We’ve gone all #festive!🎄 Our #merchandising team recently executed the launch of Advent Calendar Off-Fixture Displ… https://t.co/fsD4FoPv2M
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