Minions POS, Merchandising & Replenishment in Asda
Results
Average compliance achieved
Number of Products merchandised
Number of Stores visited
Amount of POS sited
Our response
Carried out talk up visits to all stores receiving Fan Operated unit in Sainsbury’s.
Reacted to results from talk-up visits to ensure risk store issues were addressed
Reviewed stock allocations to ensure great stock representation, enough to fill all space and highlight and fix potential risks.
Visited stores on agreed date and display the POS in agreed locations with manager.
Completed regular targeted replenishment visits, siting as many copies as possible on the POS and fixture to maximise the sales over the first two weeks.
Client
Universal
Brief
To create nationwide awareness and excitement for Universal’s biggest kids launch of 2015 by setting up Minions POS in Asda, Morrisons, Sainsbury’s and Tesco ensuring the title is on the chart and all POS is sited in prominent locations in store.
To ensure all product and POS was displayed in all agreed locations by deadline on launch and regularly replenished to maximise the important Day One and first two weeks sales.
We Tweet
@eXPD8_fm: Talk about showing the #love. The brilliant Stephen Mousdell has set up an #urbangreening campaign in #sthelens, ra… https://t.co/85OEHXigvK
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.AcceptRejectRead More
Privacy & Cookies Policy
Privacy Overview
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
