New Health Snack Product Launch
Average compliance achieved
Number of Stores visited
% set-ups/visits completed
Number of hours
eXPD8 were asked to support in multiple retailers to help launch a new health snack, visits included locating the new snack within backstock/new deliveries, replenishing onto the main fixture in store and after completion taking a range of exit photos with the product on sale.
- Over a 10 week period, eXPD8 delivered a total of 856 merchandising visits across the country.
- Merchandisers to locate and display the health snacks, ensure the correct SELs was on display (updating where needed)
- Replenishment questions were tailored to direct merchandisers efficiently in each store to what the call priorities were and enabled the capture of accurate compliance data for each element of the store visit
- Interim reports and final reports highlighted key risks, challenges and successes of the campaign as it unfolded
- eXPD8 provided images of all spaces before and after eXPD8 replenishment