Mystery Shopping and Auditing for Nielsen

Results

Number of Stores visited
% set-ups/visits completed
Number of hours

Additional results

  • In 2015 eXPD8 Ireland interviewed over 176,000 shoppers in Aldi & Lidl alone.
  • In 2015, eXPD8 Ireland counted over 51,500 SKUs in on-trade locations.

Our response

The results we provide are used for market intelligence and trend reports by all leading parties within the retail and on-trade sector. Our knowledge and insight in data collection is recognised as being a key strength. We undertook price surveys in major retailers as a tactical activity.