POS Compliance Audit & Merchandising For Destiny Game Launch
Average compliance achieved
Number of Stores visited
% set-ups/visits completed
Pre-launch audits ensured all Point of Sale (POS) material was correctly prepared and staff were informed and engaged.
Our tablet technology allowed for last minute communications so our merchandisers were fully briefed.
Extensive experience in the category resulted in the recommendation that promotional wraps were packed with the units to improve compliance.
770 stores were visited to set up and stock POS on day of launch.
Real time data provided clients with clear photos and compliance reports by 11am on launch day.
Support was provided for the whole week of launch to ensure products were appropriately stocked, displayed, and regularly replenished.
Our mission was to support Sainsbury’s entertainment department in the launch of the blockbuster sci-fi adventure video game Destiny.
“eXPD8 have provided first rate tactical support for several AAA launches in recent years. In addition to implementation itself eXPD8 are also on hand to advise, support and offer solution throughout the department and prove highly beneficial – we have worked together for a number of years and see them as an integral part of our category and business as a whole”.
Gurds Hunjan , Games Manager
@eXPD8_fm: Even the weather turned chilly this week to set the scene for the launch of the Nordic thriller #TheSnowmanMovie.… https://t.co/LNh29SBN3p