Retail POS Display for Film Launch – Fifty Shades Of Grey

Retail POS Display for Book Launch - Fifty Shades Of Grey

Results

Average compliance achieved
Number of Products merchandised
Number of Stores visited
Amount of POS sited

Additional results

  • 96% average compliance achieved - an increase from 39% on entry.
  • 100% of stores were merchandised with 20% of stores visited on Sunday or Monday morning.

Our response

  • Pre-launch visits carried out in over 500 stores to talk up the release to store colleagues and ensure the pre-awareness standee was set up in store.
  • Reviewed stock allocations to ensure great stock representation, enough to fill all space and highlight and fix potential risks.
  • Visited over 2,000 stores on launch day and displayed the POS in agreed location with Manager maximizing the opportunity for critical Day One Sales.
  • Walked in POS to reduce the risk of lost or damaged POS
  • Completed regular targeted replenishment visits, siting as many copies as possible on the POS and fixture to maximise the sales over the first two weeks – a total of 1,400 replenishment visits completed.
  • Engaged the eXPD8 field and office teams to create excitement surrounding the launch through incentives, quizzes and a fancy dress competition.