Case Study – Sanctuary Spa festive branded products
Results
Average compliance achieved
Number of Stores visited
Amount of POS sited
Our response
Created bespoke brief at central office to provide our merchandisers with all the information to carry out the work.
Compliance questions were loaded to merchandisers tablets the week prior to the FSDU going live – these being tailored to the store in question and allowing for key data capture.
To minimise POS going missing, eXPD8 merchandisers walked the FSDU into all the stores. The mail-out and fulfilment was co-ordinated in central office to ensure reliability. Deliveries of these items were checked up on via our Complete at Home POS Check calls, which allowed us to chase up deliveries.
Launch day visits were to set up and site the FSDU with all stock in 184 stores visited.
eXPD8 ensured that all FSDUs that were set up included all the correct SELs on each shelf of the unit.
Interim reports were sent to the client to keep them updated on how the activity was going on launch day.
Final report was sent on the morning after launch day this included all the data and images of the FDSU
Client
Sanctuary Spa
Brief
Our task was to build, set up and fill their festive branded FSDU with stock, in a prominent location in store.
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