Carried out risk assessment which included: reviewing stock allocations to ensure healthy representation to fill stock holding units and reviewing historical store data to highlight potential challenges ahead of the release.
Social media posts to advertise the release on Home Entertainment including our infamous caption competition!
Central office engagement including colouring competitions and even a visit from some real life “Peter Rabbit’s”
As well as merchandising the Peter Rabbit set up we also ran a trial to monitor POS placement and longevity for FOS units in a selection of stores.
Due to the huge variety of POS and a selection of new space obtained for the launch we had to take this into consideration when briefing the field
Visited all stores on Day 1 within the agreed time-frame to ensure all POS was set up and results were fed back throughout the day.
Replenishment visits completed ahead of the weekend, and we returned to stores the following week for set up and replenishment.
To ensure all product and POS was displayed in all agreed locations by deadline on launch and regularly replenished to maximise the important Day One and first two weeks’ sales.
To maximise in store visibility by ensuring both in category and out of category space was Bunny’ifed to the max!
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