Successfully Merchandising Sainsbury’s Go Travel Range
Results
Average compliance achieved
% set-ups/visits completed
Our response
Ahead of the range change a full audit was conducted to review how many hooks/pegs each tower had and how many were missing – it was important ahead of launch to ensure all towers had enough hooks to display the full list of SKUs, this to maximise availability and sales.
eXPD8’s specialised team of Merchandisers were responsible for the walk in of the hooks where required across the country.
eXPD8 visited all stores across the course of 1 week – within their visits they sited any additional hooks in store in addition to refreshing the tower to the new plannograms. SELs were also displayed and the tower replenished on all sides.
Planning to implementation was actioned within 3 weeks, this included; fulfilment, brief writing, question writing, distribution and execution. All merchandisers received a full brief on their tablets in store and answered their compliance questions whilst visiting store – this giving total transparency to our central office and client throughout the promotion.
eXPD8 Central Office reviewed compliance data daily, reviewing that all stock and hooks were installed in store and any reactive measures taken if necessary.
A reporting suite and selection of images was compiled and distributed to display our support in store.
eXPD8 continued to support merchandising of this tower on a flexible visit plan depending on sales in store throughout the year (this space was previously merchandised by store staff for several years) – the below achievements were made:
SEL increase of 10% post eXPD8 visits
194 Stores significantly improved in sales throughout the year
6% sales increase YOY in the first two weeks post range change
In excess of ~£15,000 sales increase YOY in the first 11 weeks of eXPD8 support – with rising sales still found in the subsequent weeks
Client
Sainsbury's Travel
Brief
eXPD8 were responsible for merchandising the Go Travel Tower in May 2017. We carried out all aspects of implementation, from liaising directly with the relevant stakeholders to ordering and distributing additional pegs to merchandisers ready for a stock refresh on the towers. Merchandisers were required to locate stock and set up an area in the warehouse where it could be stored for future visits. eXPD8 were also tasked with removing old stock from the tower and replacing it with new lines in store.
As a part of the range change eXPD8 also assisted in merchandising the luggage bays in store with various new travel lines – this displaying the most up to date travel items in store and maximising availability to the customer.
“eXPD8 were a great support through our promotional change in May 2017, this included the planning ahead of launch and the implementation in store itself. Within just a few weeks after the range change conducted by eXPD8 we have started to see a fantastic increase in sales and are pleased with the results”. Rob Carsley, Junior Buyer, Sainsbury's Leisure
We Tweet
@eXPD8_fm: Throwback to a few weeks ago when are merchandisers were in Tesco stores setting up the new Family Fun DVD & Books… https://t.co/YpixyVyEzm
