The Ice Monster by David Walliams – Case Study

The Ice Monster

Results

Average compliance achieved
Number of Products merchandised

Our response

  • Tailored Briefs were created at our Central Office, ahead of the launch, with detailed instructions regarding the set up on all areas in store, along with Sainsbury’s approved planograms, and visuals for new POS being sited onto the SS5 Unit to promote the title
  • Updates and information regarding the placement of an additional shelf onto the relevant side of the SS2 Unit were quickly distributed among the Field Team, by utilising the Tablet technology used by eXPD8, though information on where to find the additional shelf was not readily available, and therefore caused issues
Ice Monster
Ice Monster
Ice Monster
Ice Monster